SEM stands for Search Engine Marketing. It is a digital marketing strategy used to promote websites on search engines like Google and Bing through paid advertisements.
When people search for keywords like “best digital marketer” or “SEO services,” SEM helps businesses appear at the top of search results using paid ads.
SEM Includes:
* Paid search ads (Google Ads)
* Keyword targeting
* PPC (Pay-Per-Click) campaigns
* Ad copywriting
* Landing page optimization