Search Engine Optimization, or SEO, is the practice of improving your website’s visibility in organic, or free, search engine results on search engines such as Google, Bing, etc. SEO is focused on getting your website to show up in search results when your target audience is searching for a product or service similar to what your business offers.
The basic goal of SEO is simple: getting the right people to your website at the right time.
SEO helps search engines understand your website better, which in turn helps them rank your website higher in their results, based on your website’s optimization.